Walmart owned Flipkart, which is fighting the battle against Amazon, and to be launched Jiomart in India has now come up with a new strategy to lure more consumers into their fold.
Soon, you would be allowed to touch and feel products, before buying them on Flipkart!
How will this work out?
Keep reading to find out more!
Flipkart’s New Strategy: Touch & Feel Products
Flipkart chief corporate affairs officer Rajneesh Kumar has said that their buyers in India would be able to touch and feel products, before buying them online.
A special “buy zone” will be created, wherein any customer can walk in, touch and feel the product to get more clarity. This will especially help those who are looking to buy mobiles and fashion related products such as accessories and apparel.
How Will This Work Out?
Flipkart has carried a pilot project for this strategy, in Hyderabad, where smartphones sold at some kiosks were open for such touch and feel sessions. Consumers were asked to visit the kiosk, and checkout the product firsthand to gain more insights and experience.
However, there is a catch: The product had to be ordered online itself, via Flipkart app or website. We are not sure how the arrangement worked with the kiosk owners, since the product was eventually bought from the online store.
Rajneesh Kumar said, “Our pilot project was successful in Hyderabad with mobiles where we partnered with local kirana stores for a touch and feel experience. But the order has to be taken online from a kiosk installed there,”
Flipkart’s Already Existing Network Will Help This New Plan
Flipkart has already partnered with more than 27,000 offline outlets, across 700 cities in India, and this massive network will help Flipkart to execute this new strategy. Soon, Flipkart customers can visit these partner outlets, which includes mobile stores, kirana outlets and showrooms, where they can checkout the products firsthand.
Reliance has already partnered with 10,000+ kirana outlets for launching their JioMart ecommerce portal, which will be an O2O or Offline to Online model.